Monthly Archives: August 2011

Introducing Parallel!

Photo of Benchmark Round Ottoman with Parallel Logo

TRANSFORMATIONS is pleased to announce the arrival of our newest collection, Parallel. The Parallel Collection currently features a most recent addition to the product line, the Benchmark Round Ottoman. It comes in two sizes, 24″ and 36″ in diameter, and can be outfitted with a Corian® or laminate top* to suitably serve as a coffee or end table.

You can view the Benchmark Round Ottoman product web page here, and you can click here to register for the most current price list. If you’ve already registered, you will receive an email with our 2011 v1.2 commercial price list very soon!

*Commercial price list reflects list price for pillow-top ottoman only, additional costs for Corian® and laminate will apply. Please call your Customer Service Representative, 800.440.9337 for a quote.

Corian® is a registered trademark of E.I du Pont de Nemours and Company.

9/11 Tribute Movement

Logo for 911Day
THE 10th anniversary of 9/11 is fast approaching, harshly reminding us of the tragic events that forever changed our nation. However, many organizations are planning events to honor the lives we lost and pay tribute to survivors and victims’ family members. Go to to see how others are commemorating victims, survivors and those who rose to service in response to that fateful day.

Be sure to check your local news station and community events calendar for events in your area too!

Online Price List

Header Image for Online Price List BlogpostAS many of you know, Transformations recently announced that we’re now using an online price list rather than a printed version.

The advantages to this are many, including the following:

  • You can always be certain that you are working with the most recent version
  • Updates happen instantly, eliminating the need to revise catalogs in the field
  • The pricer is “searchable” and “hyperlinked” allowing easier access to information
  • Obviously, a lot of paper and ink is saved
  • The pricer is available anywhere you have internet access

Another distinct advantage is that, because Transformations is now introducing new products faster than before, an online pricer allows us to more efficiently fulfill these introductions and keep you up-to-date with pertinent pricing and specifications.

If you haven’t already registered to download the online price list, you will find the registration page here. As always, if you have any questions or suggestions, please contact

Announcing Ridge 3.0!

TRANSFORMATIONS is pleased to announce that three new Ridge products have been successfully added to our product line. The newest additions can be found on the Ridge web page at Ridge is part of the Elements Collection.Ridge_3point0With its versatile, modular design, the Ridge Waterfall Edge Lounge Chair comes in two different widths, 22-inch and 28-inch, allowing for maximum space utilization and configurations that can be ganged together to suit any lounge, study or recreation area.

To register and download the most current price list, click here. If you’ve already registered, you should have already received an e-mail with a link to our 2011 v1.1 commercial price list. Please contact us if you have any questions.

Stay tuned for more product launches coming up soon!


2011 Conference Update

The ACUHO-I Annual Conference was a Huge Success! Recently, Transformations attended the 63rd Annual ACUHO-I Conference in New Orleans. With over 1300 attendees, 2011 proved to be one of the best attended conferences in recent years. Transformations showcased its products with a slightly different approach and found it to be very effective.

“We’ve decided to focus on the concept in totality, having small stations within our booth. Each station explained one of the three core requirements that equal True Renew(TM). Our sales representatives took this opportunity to really differentiate our furniture from other renewable products,” says Stu Reynolds, National Sales Manager. Photos from ACUHO-I Conference 2011Randy Schultz, Sales Support Manager added, “I think our booth drew a lot of attention with our ‘Quick-Change’ Station. We were constantly changing out ugly worn fabric with new covers to show how quickly and easily the furniture can be transformed.”

Transformations has already reserved our spot for next year! We look forward to seeing you at the 64th Annual ACUHO-I Conference on July 8-9, 2012 in Anaheim, CA.