Category Archives: Videos

Stu Shows Us How It’s Done!

Questions? Email or call Transformations Furniture at (800) 440-9337.

Challenge Video

SOME time ago, Brace Wieland, Jaret Wieland & Stu Reynolds got together to create a video we code-named Challenge. It basically explains how TrueRenew.™ from Transformations is different from ordinary “renew-ish” furniture. It’s definitely worth a second (or third) watch.

graphic of arrow and link to video

Here’s the video!


photo of Brace Wieland with text: 3 Decades of Renewability

Designed For The Dump?

UNFORTUNATELY, many products are designed to be disposed of when their effective life is used up. Ordinary furniture is sometimes in that group.

But Transformations Furniture is different. When it comes to sustainability, Transformations is way out front when it comes to building a product that can be renewed over and over again. The very nature of our product engineering is to allow users to keep using our furniture for many life cycles. When the fabric on a piece of Transformations Furniture begins to show it’s age, simply replace it! With our 35-year warranty on the frame and components, you’ll be able to keep your lounge furniture looking fresh and clean indefinitely. As a matter of face, you’ll be using your Transformations furniture long after ordinary furniture has been sent to the landfill.

Here’s an interesting video from The Story Of Stuff Project called Designed For The Dump. Although the topic of this video is electronics, many of these points are pertinent to the furniture industry as well.

If you want more information about why Transformations is Truly Renewable, check out this chart.

Gobena Coffee

DO YOU consider yourself a coffee connoisseur? An Arabica Aficionado? Or maybe you just think a good cup-o-joe is a great way to start your day. Whatever your java-loving reasons, we found a really awesome coffee with an even greater cause.

Gobena Coffee is a Fair Trade organization, offering a variety of robust beans from regions all over the world. The coffee, with flavors such as Ethiopian, Guatemalan and Espresso is shade-grown, fresh-roasted and 100% organic.

In addition to its outstanding taste, 100% of the net proceeds go to fulfill the mission of providing food and education to help orphans and vulnerable children from throughout the world. Just think, brewing your favorite blend will contribute to a child’s meals for the day or allow children in Ziway, Ethiopia to advance past a third grade education.

To learn more about Gobena Coffee and its mission, visit

Gobena Videos @Vimeo:


THANKS to the efforts of Craig Crook and a boatload of volunteers, Fort Wayne pulled off its first TEDx conference last weekend.

If you’re not familiar with the TED conferences (TED stands for Technology, Entertainment, and Design) they endeavor to broadcast “Ideas worth spreading.” When I need a shot of inspiration, I often drop by the TED website ( and watch a talk or two.

Well, TEDxFortWayne was my first live event and well worth half my weekend! Here are 7 ideas I took home (and hope to spread to you):

  1. What you pour your effort/heart into becomes your passion.
  2. The First Follower transforms the “Lone Nut” into a Leader.
  3. You CAN bring people of different backgrounds together. But you have to WANT to.
  4. There are no bad ideas. Only better ones.
  5. Find your purpose by giving away your talents.
  6. Ideas that spread win.
  7. All progress depends on the unreasonable person.

The talks from TEDxFortWayne aren’t up yet, but here’s one from
Rachel Botsman who was one of the speakers in Fort Wayne. This video is from her talk at TEDxSydney. She discusses how, as a society, we’re shifting what we value from ownership to access. Enjoy!

Jaret Wieland